Abstract. The paper substantiates the need to study a transport and logistics infrastructure of the regions in the context of its impact on socio-economic indicators for development of the Republic of Belarus.  The importance of this study is confirmed by goals and objectives for development of  the transport and logistics  systems of  the Republic  of  Belarus as outlined in the National Strategy for Sustainable Social and Economic Development of the Republic of Belarus for the period until 2030 and Republican Program for development of logistics systems and transit potential of the Republic of Belarus for the period of 2016-2020. The influence of nine indicators for  development of  the transport and logistics infrastructure in the regions of the country on six key socio-economic indicators such as gross domestic product, investment in fixed assets, revenues of consolidated budgets, average wage level, number of gainfully employed persons,  number of  registered unemployed persons has been investigated in the paper. A multiple regression analysis has been used to assess a relationship between dependent and independent variables, that is a step selection method. All the calculations have been carried out while using the IBM SPSS Statistics 20. Indicators of correlation between dependent and independent variables have been calculated and relationships between the variables have been determined in the paper. Validity of the obtained results has been checked with the help of the Student's test. The calculations have made it possible to identify key indicators for a transport and logistics infrastructure in six regions of the country which have the greatest impact on the social and economic development of the Republic of Belarus and can be used to analyze an investment attractiveness of the regions.

The growth of significance for innovative economic development of the Russian Federation determines necessity of deeper investigation of properties and specific features of its subsystems functioning, content and forms of their inter-action, search for increasing efficiency of control systems. The transportation system is the most important strategic link of social and economic development of the country, one of the most dynamic, multiplicative and promising segments of the market, which makes 12.5 % of the gross domestic product (GDP) of the Russian Federation. An analysis of transport activity has demonstrated a smoldering recession over the last years which is accompanied by reduction of values for the most important resulting indicators. Strategic benchmarks of developing transportation activity are objectified by the consumers’ demands not only in safe, but in comfortable life medium with high environmental characteristics and aesthetic requirements. The satisfaction of such requirements is possible under condition of large-scale modernization of transportation sphere with the use of breakthrough scientific and technical solutions in all segments of human activity. All this can afford ground that it is necessary to change fundamentally an approach to investigating properties, peculiarities and factors of the transportation system development that provokes modernization of the control system for providing a balanced innovative trend and high standards of population life quality. The results of the investigations have shown that important factors of transportation system development are the following: fair competition, freedom of economic activity, development of market mechanisms, corporate culture and moral values. Study of functioning and scientific approaches to balancing innovative development of the transportation system of the Russian Federation has made it possible to create a conceptual vision and methodological basis with due account of main principles of systems theory, self-organization and synergetics and present it in brief in the given paper.

Correctness of the trend selection for predicting characteristics of socio-economic security statistics can be qualified with the help of a mean square error value and an aspect of “Ascending” and “Descending” series (although there are other aspects, for example, the aspects based on the median of a sample). According to the proposed model, it is possible to predetermine average monitoring errors for development of lower and upper limits of the forecast version in respect of values for characteristics of socio-economic security statistics. Model creation is a labor-intensive process, so that when predicting  characteristics of socio-economic security statistics, it is advisable to use, as a rule, a deterministic component of trend models. At the same time, an assumption about random nature of deviations in empirical values of time series from a trend for 5 %  significance  value is not  rejected.  Study of  the material allows us to admit that it is impossible  to  note exact cycles in time series of values for characteristics of  socio-economic  security  statistics.  However,  this does not represent a basis for the conclusion about presence of cycles in time series of values for characteristics of socio-economic security statistics because these cycles do not coincide in time, there is no clear priority in exceedance of actual values for characteristics of socio-economic security statistics over the calculated ones obtained with the help of models, or, on the contrary, exceedance of the calculated values over the actual ones. Various approaches can be used to calculate a magnitude of the forecast error. Thus, a question pertaining to selection of trend models for an analysis of socio-economic security is natural due to difference in reliability of data when using different models, and correctness of the selection will improve an efficiency of the analysis. So the study acquires practical significance for economic entities and entire industries

The paper considers theoretical and methodological foundations for studying network mechanisms of innovative development in the Republic of Belarus and in order to reach the purpose it is necessary to specify the concept of a systematic approach in the context of the study of the indicated mechanisms and develop a methodology for conducting such investigations. Systematic and historical approaches, principles of synergetics have been used as research methods. The paper substantiates the necessity to study the network mechanisms of innovative development in the Republic of Belarus from the point of view of a systematic approach. In this case, the author has refused traditional contrast of stable, essential, regularly repeating connections and relationships in the system to random, chaotic processes, and he has proceeded from the need to consistently apply a law of hierarchical compensation, as well as taking into account such features of the development of the modern economy as the rapid evolution of network technologies, further development of the risk economy, emergence of new challenges for traditional (including old industrial) industries. This has made it possible to define a systematic approach as a se quential and comprehensive examination of  an object not as isolated  from external  influences, but as half-closed,  but with an approach to an open system in which the synergetic processes generated by evolution of network technologies, development of the risk economy, and emergence of new challenges for industrial production (including traditional ones). It has been established that a consistent and comprehensive review of the network mechanisms of innovative development in the Republic of Belarus requires not only to determine initial categories and concepts, to show general and special determining factors, genesis and development trends, but also to conduct constant monitoring aimed at identifying dynamics of needs and interests of political-economic and economic entities involved in this process, as well as material and social technologies for implementation of the needs and interests.

 

The paper proposes a method for a strategy design that corresponds to concept of dynamic capabilities. The advan-tages and disadvantages of the methods of strategy design used by various schools of strategic management are demonstrated. The authors postulate inconsistency between a new stage of scientific knowledge and the related technique of strategic analysis and strategy design methods. The purpose of the article is to develop a method for creation a strategy based on a learning system as a key element of a competitive advantage in the concept of dynamic abilities. The method compares favorably with approaches based on the analysis of the external environment, which have a methodological contradiction, since such a stra-tegy is available to all market actors, and it is easy to repeat it. Unlike the methods of the “basic” resource concept, the proposed one allows you to expand an approach to design a strategy precisely from the standpoint of strategic actions in relation to the resources, capabilities, and competencies of the company, which can be combined into clusters that provide a syner-gistic effect. The long-term horizon of the strategy invariably requires the inclusion of corporate learning system as a gene-rator  of  organizational  capabilities into the various clusters.  It has been noted  that the speed of  reaction to changes which is required in a contemporary competitive environment puts forward a corporate learning system as a key competency of a company. The method corresponding to the concept of dynamic capabilities creates the possibility of developing a strategy based on a corporate learning system and provides a dynamic sustainable competitive advantage.

The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial  market in the post-Soviet space.  Attempts to characterize this territorial  marketing market in general have not yet been undertaken. The authors have set a task to answer questions about their understanding of the territorial marketing essence; nature of interest of any territories in general and post-Soviet territories, in particular, in the use of marketing tools in its strategic development; territorial marketing market structure – customers of such services on behalf of territories, research organizations, marketing, advertising, design and other organizations creating convenient marketing products, and furthermore means for advertisement positioning and organizations providing opportunities for special events in the interests of territories promotion. On the basis of a comparative analysis of the territorial marketing markets of a number of countries leading in the post-Soviet space which are not members of the European Union, an analysis of statistical data and expert surveys, the conclusions have been made: Russia occupies the leading place in this field - and in absolute criteria (budgets, territories need), and in quality of work. But in the recent years Kazakhstan is actively developing territorial marketing technologies and this country is ahead of Russia in a number of areas. It is important that the territorial marketing markets of Russia, Kazakhstan and other post-Soviet countries are not isolated from international ideas and market structures. The main developments for the Russian territories are based on the ideas and methodology of the British school of territorial marketing. Foreign marketing structures, primarily from Great Britain and the Netherlands almost always participate (and often win) in significant tenders for territories ordering being held in Russia and other CIS countries.

The papers considers the following six innovative models of marketing activity: event marketing, brand immersion, geolocation internet-marketing, lead generation internet-marketing,   single commodity distribution and trade-service network, van selling. Even marketing is a systematic execution of events used as a platform for presentation of products while attracting attention of potential consumers and exerting emotional impact on them. The model is directed on four targeted objects: consu-mers, partners, market and own personnel. Brand immersion is the involvement of consumers in emotional perception and expe-rience  of  brand. Geolocation  internet-marketing  is  data  penetration  (location)  of  a large  circle  of  consumers  via the Internet on a wide geographic site. Lead generation internet-marketing is attraction (generation) of potential consumers (leads) via the Internet. Single commodity distribution and trade-service network is an aggregate of firms or individuals which and who take over or help to transfer ownership of a particular product or service to someone else on their way from a manufacturer to a consumer as well as providing trade and service services. Links of the commodity distribution network are: manufacturers, distributors, wholesalers, dealers, brokers, agents, consignees, retailers, service and repair companies. Van selling is wholesale trade with prompt delivery of goods to consumers and placing orders on the spot (sale from wheels). The essence of each model has been revealed and their values and advantages in commercial activity have been considered in the paper.  It has been shown that an introduction of innovations is hindered by various factors: stereotypes of thinking, organizational difficulties, additional material costs, possible lack of direct economic benefits for some participants in the trade. All this makes it difficult to create and implement innovations in trade practice including the use of computer technologies in trade, for example,  in the field of public procurement. The paper proposes methods for eliminating these obstacles.

The aim of the research is to develop theoretical and methodological foundations of stimulating the production of intensive renewal goods in the Republic of Belarus in the context of increasing the competitiveness of enterprises. To achieve this goal, the concepts of “enterprise competitiveness” and “stimulating the production of intensive renewal goods” have been clarified in the paper. The material for writing the paper comprises the work of domestic and foreign scientists and economists, the data of research reports carried out by the author, as well as industrial development programs and official statements by state managers. General scientific methods (analysis, synthesis, historical and logical unity), a systematic approach have been used in the framework of the study. The paper substantiates the inadmissibility of reducing the essence of an enterprise competitiveness to its competitiveness in individual markets for goods and services. Increasing the competitiveness of an enterprise is considered as a result of its subjective activity, as a reaction to economic incentive measures at various levels (both external and internal ones). This has made it possible to determine competitiveness of the enterprise as its adaptive, innovative, personnel, organizational, managerial, technical and technological, and reproductive characteristics that ensure the acquisition and preservation of comparative advantages determined by the results of interaction with other entities on the basis of a combination of available economic resources. Economiс incentives for production of intensive renewal goods have been consi-dered at various levels. The paper presents a broad interpretation of stimulation the production of intensive renewal goods as crea-ting economic, institutional and organizational-legal conditions that contribute to increasing the competitiveness of the domestic light industry and the fashion industry. As a result of the study, measures that stimulate the development of production of intensive renewal goods have been proposed, their role in increasing the competitiveness of enterprises has been substantiated.

Power engineering is one of the main types of economic activity of the Republic of Belarus. The priority deve-lopment of the country’s energy sector is determined by its key role in ensuring the efficient functioning of the national economy,  stable  operation  of  the  social infrastructure, and observance of  social  norms  and  standards  for  the  population. and importance of energy resources for the development of the economy and society as a whole can hardly be overestimated because of their active influence on the intensity of production and consumption processes. Currently, the main sources of energy are oil, natural gas, coal, oil shale and nuclear energy. Economy of the Republic is very dependent on energy imports. This is a serious test for the country under conditions of constant rise in hydrocarbon prices. Belarus imports more than 90 % of oil, 100 % of natural gas and 25 % of liquefied gas and 100 % of the whole consumed coal. The energy intensity of domestic enterprise products is significantly higher than in industrialized countries. Therefore, improvement of energy efficiency is fundamental for our country. In this regard, a real economic sector depends on the stable operation of energy enterprises, timely modernization of equipment, rational use of fuel and energy resources and effective implementation of energy conservation measures. Most of the energy sector problems can be solved by improving the energy security indicators of the Republic, namely, as a result of the introduction of a range of energy-saving measures, use of secondary energy resources and development of renewable energy sources.

The paper is devoted to study of the modern innovative environment in the Republic of Belarus, its most important characteristics, problem areas. A conceptual apparatus has been given in the paper that determines an innovative environment, institutional conditions that contribute to its formation, priorities for development of research activities have been given and specified in the paper with due account of the requirements for modernization of the economy. The paper presents a definition of the innovation system which is given by distinguished western scientists and researchers who have been seriously engaged in its study. The aim of the research is qualitative, quantitative analysis of the innovation environment of the Republic of Belarus and also a comparative  analysis of  the innovation  environment of  the  Republic of  Belarus, its main  components  (legal, financial support, institutional specific features of function- ning) against the background of Russia and Kazakhstan. The paper contains SWOT-analysis which is used  to find possible directions of  innovative development of  the economy of the Republic  of  Belarus  on the basis of the existing national economic system and taking into account the peculiarities of the national mentality. Attention has been attracted to the fact that such factor of innovative development as “innovative behavior of employees” which is one of the key factors of competitive advantage in the world's leading companies is very important for evaluation and analysis of the innovation environment. The paper presents  an own model of the national innovation  system which consists of three subsystems: human capital, technological infrastructure and innovation support subsystem. Process of creating innovative products  has been shown in the paper and these products make it possible to understand interrelation of  the innovative ideas market  and the market of innovative product. It is proposed to use a categorical apparatus of legal acts of the Republic of Belarus to describe and characterize the markets of innovative ideas and innovative products. The analysis has been performed while using legislative acts, resolutions of the Government of the Republic of Belarus, analytical articles, conference materials, electronic resources, official statistics of the National Statistical Committee of the Republic of Belarus. 

Currently, the migration fact of many transport enterprises to the Internet cloud has been noted, where the use ofinformation technology is one of the factors for the active use of  enterprise innovative potential, revealing new opportunity to increase revenue, improve efficiency and achieve better results. New concepts and terms have been developed with the emergence of  the digital economy. Thus tariffs for transport services of  enterprises engaged in international  transport  are replenished with new content. Introducing information systems, using an intelligent user interface, auto-indexed technological tools, transport companies strengthen their influence on international markets, increase volume of service export. Working with blockchain technology is not a particularly difficult task for transport enterprises. The use of the blockchain-based cryptocurrency mining mechanism to increase revenues encourages transport enterprises to improve their organizational structure, create IT departments, introduce new management methods and personnel remuneration systems without limitation to traditional approaches developed by practical activities. A topical issue in the study of cryptocurrency mining and closely related to the implementation of blockchain technology in the activities of transport enterprises remains the issue of the peculiarities forming the cost of services for an enterprise using blockchain technology. In the near future, artificial intelligence will become an indispensable tool for transport enterprises and service organizations. The rapid development of the digital eco-nomy and information technologies in the activity of transport enterprises will serve as the basis for formation of  prerequisites for a transition to the V technological mode and development of market relations based on innovative technologies.