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COMPANY EFFICIENCY, REPUTATION AND SUSTAINABILITY

Abstract

The paper considers such important company characteristics as its efficiency, sustainability and reputation. Efficiency essence, its external and internal components, its main indices  are given in the paper. Reputation as a company evaluation from the public point of view is considered due to its significance and ways of its formation.

About the Author

V. F. Volodko
Belarusian National Technical University


References

1. Володько, В. Ф. Международный менеджмент / В. Ф.Володько. – 2-е изд. – Минск, 2009.

2. Салмон, Р. Будущее менеджмента / Р. Салмон. – СПб., 2004.

3. Дойль, П. Маркетинг-менеджмент и стратегии / П. Дойль. – СПб., 2002.

4. Боумен, К. Основы стратегического менеджмента / К. Боумен – М., 1997.

5. Акофф, Р. Планирование будущего корпорации / Р. Акофф. – М., 1999.


Review

For citations:


Volodko V.F. COMPANY EFFICIENCY, REPUTATION AND SUSTAINABILITY. Science & Technique. 2010;(6):75-81. (In Russ.)

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ISSN 2227-1031 (Print)
ISSN 2414-0392 (Online)