FORECASTING OF COMPETITIVE PRODUCT PRICE WITH DUE ACCOUNT OF QUALITY RATE
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Abstract
Terminology of such concepts as «competitiveness» and «competitive price» is specified and capacity of a potential market segment for positioning innovative production is estimated in the paper. The paper analyzes a method for estimation of a quality rate on the basis of product consumer attractiveness. An improved methodology for forecasting of a competitive price has been put on an evaluation test while using actual data.
References
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Review
For citations:
Barysevich I.V. FORECASTING OF COMPETITIVE PRODUCT PRICE WITH DUE ACCOUNT OF QUALITY RATE. Science & Technique. 2011;(2):86-91. (In Russ.)
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ISSN 2227-1031 (Print)
ISSN 2414-0392 (Online)
ISSN 2414-0392 (Online)
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