Development of the Effective Marketing Strategy of New Industrial Product Pricing

Abstract

Marketing approach to industrial product pricing which takes into account presence of real consumer profits in goods has been considered in the paper. Methods of parametrical pricing that permit to calculate the price with due account of technical-and-operational indices have been analyzed. Advantages and disadvantages of these methods have been revealed. Issues concerning the application of correlation and regression pricing patterns on tractor machinery are presented in the paper. Significance of tractor parameters and procedure of their offer to the world market are studied.