COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING
Abstract
Competitiveness assessment of products and an enterprise should be considered as a basic element for the analysis of the results pertaining to industrial and economic activity of the enterprise and planning of the main directions of its development evolution and utilization of its resources. In order to give more objective assessment of achievements and potential possibilities it has been proposed to use a complex analysis in terms of five components of the enterprise competitiveness. The paper proposes methodological approaches to evaluation of the mentioned components and calculation of the general enterprise competitiveness assessment.
About the Authors
V. V. Nazarenko
Belarusian State Institute for Standardization and Certification
Belarus
Belarus
G. Z. Susha
Minsk Institute of Management
Belarus
Belarus
References
1. Гребнев Е. Т., Новиков Д. Т., Захаров А. Н. Анализ конкурентоспособности продукции // Маркетинг в России и за рубежом. - 2002. - № 3 (29) - С. 136-141.
2. Баумгартен Л. В. Анализ методов определения конкурентоспособности организаций и продукции // Маркетинг в России и за рубежом. - 2005. - № 4. ~ С. 72-85.
3. Печенкин А. Н., Фомин В. Н. Об оценке конкурентоспособности товаров и товаропроизводителей // Маркетинг. - 2000. - № 2. - 23-26.
4. Пахомов А. В. Некоторые методы оценки финансово- экономического состояния предприятия // Экономика и математические методы. ~ 2002. - Т. 38. - № 1. - С. 57-65.
5. Суша Г. 3. Экономика предприятия: Учеб. пособие. - М.: Новое знание, 2005. - 470 с.
Review
For citations:
Nazarenko V.V., Susha G.Z. COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING. Science & Technique. 2006;(1):67-73. (In Russ.)
Views:
394
Email this article 