COMPETITIVENESS ASSESSMENT OF PRODUCTS AND ENTERPRISE AS BASIS OF ITS ACTIVITY PLANNING

Abstract

Competitiveness assessment of products and an enterprise should be considered as a basic element for the analysis of the results pertaining to industrial and economic activity of the enterprise and planning of the main directions of its development evolution and utilization of its resources. In order to give more objective assessment of achievements and potential possibilities it has been proposed to use a complex analysis in terms of five components of the enterprise competitiveness. The paper proposes methodological approaches to evaluation of the mentioned components and calculation of the general enterprise competitiveness assessment.